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I’ve been wanting to talk about this for weeks but I’m not sure if people want to read the blog post about why no one is reading your blog. But, here WE are!
When I’m first starting out, I don’t even know how to get people to read my content. My English is so-so and I am always afraid that I make mistakes in delivering my content (thanks to Grammarly for helping me for years already!).
That’s one of the toughest aspects of blogging.
You’ve probably read many times in my post about ‘target audience’ or ‘niche’ but may have no clue how to start and work on these terms.
Research – Read – Practice.
I always say that RESEARCH is really important before or even after you get into the blogging community. I said this countless times in my posts.
I’ve been asked many times about the same questions (no offense tho) which you can EASILY find on Google – type the keywords and voila, hundreds of answers are ready in front of you! Guys, Google still exists 😉
The problem here is ‘some’ people are too lazy doing that or simply don’t want to read them thoroughly and practice the tricks or experiment with the tips. Trial and error are part of your life. PLUS, if you’d like to make money from blogging then treat it like a REAL business! There is NO instant success.
Frankly, I’m not smart, I didn’t get a high rank in my school or finish my university with the highest score. But I managed to survive those hard years of being a student!
Be active, do some research before you start creating something, execute the tips, if they’re not working, find the other way until you MAKE some progress. If you are not satisfied enough or couldn’t find the answer on Google, at that time, ask the one who mastered it.
It’s the same when you want to find something in your kitchen but don’t know where it is and are too lazy to look for it, then you’ll definitely ask someone even before you’re trying to look for it, right? I and my mom always do the same, but not anymore, since both of us will say ‘try to look for it first, at the time you couldn’t find it, then ask’ (so funny sometimes).
In the blogging world, it’s the same too.
When no one is reading your blog, there may be a lot of easy answers you could find anywhere.
I’m not going rambling too much (I already did tho!), so if it feels like no one is reading your blog or even if you have a medium-sized audience that you want to grow even more, then this post is totally for you.
Your content is not being useful
Content. Content. Content.
Rule #1 of blogging for an audience: your post must be so useful they can’t ignore you. Try writing long-form posts where you deeply expand on a topic that could help your target audience.
Give out freebies like worksheets or e-books. Write how-to tips that are clear, organized, and leave little room for questions. The point here is that it’s difficult for people to get deeply hooked on a blog where you write about your day-to-day or where you share vague tips rather than incredibly helpful tutorials.
For example, I would like to know how to create a price rate for a blogger and google it. Sadly, most posts only talked about how important it is (obviously), but not how to make the right media kit or price rate and what things I have to include in them (I know Canva has templates for media kits but not for price rate) and how I decide my price. Some of them may have 300-500 words.
I didn’t mean anything bad saying this. I do respect if they’re being secretive with their price (I’ll do the same too). I’m cool.
At least, you can pinpoint or be transparent about what should be included in the price rate and how to make it right so we won’t feel embarrassed when sending it to brands, right? In the end, I found one post that showed me her price rate template – ofc after she had hidden the price. Thank you, girl!
So, when you’re creating content, remember to ask this to yourself:
- Who’s this for?
- Are you trying to inspire or help someone?
- Does my content answer the problem they have?
Be clear about what you’re doing and who it’s for.
You might like to read:
- 13 Simple Blogging Mistakes Most Beginners Bloggers Make
- What Is The Average Blog Post Length? To Get Rank In Google Top 10
- 8 Successful Ways To Keep Readers Stay Longer On Your Blog
Your blog posts look boring
When creating and publishing content, it’s not only about writing but also an art form. You need to make your blog posts entertaining enough to keep your audiences engaged throughout the entire blog post.
If your blog posts are nothing but text with long paragraphs, then your readers will get bored quickly and leave your website halfway reading the blog post.
It’s best to keep your paragraphs no more than three sentences long to improve readability. And you can build trust with your audiences by mentioning research and case studies to back your theories.
Don’t be afraid to use lots of stock images or infographics in your blog posts. After all, a picture is worth a thousand words.
Check my 8 Notable Ways To Create The Best Blog Post Structure to help you create entertaining blog posts!
You don’t have strategy
Without having any proper strategy, no one will know your blog exists.
Starting from launching your blog, planning content ideas, creating posts or products, designing your graphics, until promoting your blog. You need a strategy to execute all of them.
There are two resources that I recommend to boost your blogging strategy:
- This JAM PACKED Blog Planner + Journal is containing 80+ pages! This is a great planner where you can keep all your notes and blogging details all down in one place.
- And this Blog Traffic Ebook filled with over 100 pages ($60 worth of bonuses) will help you with blog traffic, SEO, social media strategy, and bonuses like 100 places to promote your blog + 100 facebook groups for bloggers!
In my simple blogging mistakes most bloggers make, I mentioned that it’s actually more important that you’re blogging consistently when you’re just getting started.
Let’s say that if you hit 500 unique visitors in a month and convert them into dedicated subscribers and create high-quality, beautifully written content, no one is ever going to come back for more if, well, there isn’t more.
Getting people hooked on your content but failing to publish on a frequent and consistent basis is a great way to make them lose interest.
Commit to a publishing schedule, and stick to it. If time is an issue, start with one post a week and work your way up. Spend 1-2 hours a day to write your content. Frequency is key to a successful business blog and a tribe of dedicated readers.
Your blog is unfocused
You have a lot of interests (me too). I totally get that.
For 6 months into the blogging world, I only focus on creating blogging tips. But I want more, I have an interest in other aspects too. Then I add home decor, self-care, productivity, seasonal, and ‘book’ categories. Actually, those fall under the ‘lifestyle’ label.
But just because you have a lot of interests and ideas, doesn’t mean all of those interests belong on your blog. Creating a focused site with a few relevant-to-your-ideal-audience topics is a much better plan than blogging about.
A lot of people who want to blog about everything under the sun will label themselves as a “lifestyle blogger.” That’s fine, of course. You can be a lifestyle blogger if you’d like, but I can tell you that it will be more difficult for you, since your blog doesn’t have a clear focus, aside from your many interests.
I’m keeping my schedule on track so I try to publish 8 posts in a month, 4 articles for blogging tips and 4 others under lifestyle category. This is my way to keep focus.
The bottom line is this: it will be harder to grow your audience if each of your readers can only relate to a fraction of your posts. Rather, you’ll grow your blog much faster if you get more specific. If your blog is focused enough, your readers should be able to visit your site and want to read almost every article.
However, from my own personal experience, after adding several ideas, my daily traffic in January 2021 has surpassed all my daily traffic in 2020! I could double my traffic every day! I thought it’s also because I’ve been working hard for months – promote and tell everyone that I HAVE a blog 😀
I’ve read in some facebook group that as long as you have no more than 5-6 categories, that’s fine. You can try to experiment on it if you have many interests to share with your audiences. See if it will double your traffic or not.
You’re not promoting your content
Think of your blog as a tree. Your blog might be the large trunk in the middle, but with only a trunk, your tree is going to look like a dead tree. To grow a thriving blog, you need to add branches. And here in the case of blogging, your branches are your social media platforms and your email marketing.
It doesn’t matter how useful your blog content and your blog design is if people can’t discover them. To make your blog discoverable, you have to promote it.
This includes consistently promoting your blog posts through your social media platforms.
Social media is absolutely huge for growing your blog. A lot of people think that you can just publish blog posts and comments or followers will come. If that’s your strategy, I’m sure you will quit blogging for less than 2 months.
Blogging is social, without doubt, being active and engaged on social media has helped me grow my blog. You can join Twitter and Facebook daily threads to discover new blogs and engage with other bloggers.
Social media allows you to meet your audience and what I like the most I could meet many supportive bloggers and make friends with them!
Not to mention, it allows you to begin creating connections and conversations that you can drive back to your blog posts and products. You can also form deeper bonds with your readers, which will make them more invested in you.
Another way to build a loyal audience for your blog is to grow an email list. Email marketing is not only a great strategy to generate traffic, but also a great way to develop business relationships and sell your products.
Furthermore, you can get your website visitors to join your email list using a tool like Convertkit. This tool helps you create a pop-up or any sign-up forms and collect email addresses that are automatically added to your email marketing account.
Reports show that email is 40 times more effective at acquiring new customers than Facebook and Twitter combined.
There are too many strategies for utilizing social media than I could list here right now, and one that I’d like to recommend to you is Social Media Power- How To Boost Sales & Traffic With Social Media. This ebook is the ultimate social media guide for beginners ready to learn how to boost the sales and traffic of their online business by harnessing the power of social media.
Your website isn’t optimized for search engines
While promoting on social media and email marketing are two great ways to generate quick traffic, organic search traffic will likely be the number one source that will generate a continuous stream of traffic to your blog for free of charge.
After working hard on all aspects of SEO, now every day I receive traffic from organic search!
That’s why it’s important that you optimize each and every blog post you create to rank well on search engines such as Google and Bing. Otherwise, Google won’t even notice your blog, let alone rank your blog posts higher in its search results.
SEO (Search Engine Optimization) is a complicated subject. In fact, there are entire industries built around this process. But you don’t have to be an expert to optimize your blog for SEO.
Your blog is poorly branded
Lastly, it’s difficult to grow your audience if your site is cluttered, confusing, or visually unappealing. People will take you more seriously if you have a professional, consistent design.
Don’t worry, I save your time by creating this 40 Best WordPress Themes For Blog – pick your best theme that fits your niche and yourself.
This doesn’t mean you need to max out your savings account on a custom design, it just means you shouldn’t use a new font for every blog post (even if you found your new favorite font that you just want to use on EVERYTHING!).
I also recommend you to choose your color palette for your brand so you can use these colors for creating graphic designs or anything for your blog – that is what makes you different and unique.
Which reasons do you think why no one is reading your blog?
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