When tweeting on Twitter, using hashtags is a priority. Not only, can you track the tags to measure engagement, you can also build up quite a following. However, you also need to know how to use hashtags if you want to increase your popularity and influence online.
What to Do When Using Hashtags
To make the most of Twitter hashtag tracking, you need to know how to properly use hashtags for your business. The following rules give you guidelines on successfully using the tags.
- Make your hashtag simple to spell. A hashtag that is hard to spell can also have typos, which means people can’t find it.
- The hashtag should be something people can easily remember.
- Make your hashtag easy to associate with your brand.
- Use a hashtag that fits with your products and services – something that relates well with what you offer.
- See what hashtags are popular and see if they go well with your brand.
- Give people a purpose for using your hashtags.
- Partner with influencers – make it simple for them to participate by contacting them by phone for an interview or emailing them a Q&A form to get their response.
What Not to Do When Using Hashtags
When tweeting on Twitter, remember that less is more, so you don’t want to add too many hashtags. Use up to 2 relevant hashtags every time you tweet.
Also, don’t do the following:
- Use all CAPS when typing hashtags. This gives the appearance of shouting.
- Expect to turn your brand’s slogan into a hashtag. Otherwise, it will look forced.
- Think people will use your hashtag without a purpose. They should be drawn into the conversation, which makes it natural to use your hashtag.
- Forget to tell others why you are using your hashtag and how they should use it. Make it clear why people should use your hashtag when tweeting.
When you keep in mind the Dos and Don’ts of using hashtags, you will experience better results and increase your Twitter following. Doing so will also enable you to use Twitter hashtag tracking to choose the best hashtags for your tweets.
Remember, hashtags are only as good as how they are used. By encouraging conversations on Twitter and using hashtags that are easy to remember and spell, you can engage with other Twitter followers and increase your media presence when you do.
- What do you hope to accomplish by using a hashtag?
- Does it carry value for others?
- What are your goals for increasing your following?
Keep these questions in mind when you use hashtags on Twitter. By taking this approach, you will add to the authenticity of your tweets and continue to gain notice online.
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