How often do you promote blog post on Twitter? Do you use scheduler?
This is not a post about growing your Twitter followers but the right way to promote your blog post on Twitter, which eventually will grow your Twitter followers.
I have people who asked me how I get followers so fast?
I don’t engage in a follow-for-follow game. I tend to follow people because I like their content, they are active on Twitter, have an interesting profile, and don’t spam retweets.
Trust me, it was pretty frustrating at first!
I sucked so bad at it until I decided to change my game.
My growth on Twitter increases by about 120+ followers monthly. What I notice is that they don’t follow me out of anywhere but because I promote/share my tweets, tweets that get noticed by many people. My Twitter traffic has been steadily growing and each post (with 3-4 hashtags) receives around 200-300 impressions (sometimes even more).
Here are my 15 ways to promote your blog post on Twitter, which I’m sure will be so useful to up your game. Let’s dive in and enjoy it!
Design A Kick-Ass Profile
I think you’ve heard it a hundred times already, but it’s true that you only get one chance to make a solid first impression. People will judge you within the first few seconds of meeting you.
So in order to capture their attention, you need to have a profile that looks trustworthy, unique, and of course, memorable. Here’s how:
- Keep your bio short, sweet and to the point. You only have 160 characters to tell who you are so be as specific as possible. Use keywords as well so the people in your industry can easily search for you. Don’t forget to sprinkle some personality!
- Use a recognizable picture. Though I prefer using a headshot (since it’s more personal), you can also use a logo. It’s not really a big deal as long as your avatar looks relevant to your business.
- Use a custom header photo. Twitter has changed its header size into a jumbo one, so take advantage of this new feature to express what you’re all about in a creative way. You can use Photoshop, PicMonkey or Canva to design your own cover photo.
- Add your site. You want more traffic, so don’t forget to add your blog URL.
When posting your tweets, it’s not done with just typing 140 characters and add a link then click the ‘tweet’ button. So, I think I need to give some tips from my experience here:
- The second you publish your blog post, tweet it. Then, wait a few hours and tweet it again. Then wait a few more days and tweet it again. Share often, but always be strategic: use different phrases, quotes and headlines each time you tweet the blog post, and time your tweets so that they coincide with when your audience is online. For example, I publish my blog post on Monday then I schedule 3 tweets (between 2 pm – 11 pm) in a day with different headlines.
- Pair your post with attention-grabbing photo. Images perform well across the board, not just on Twitter. Make sure your blog post has at least one image associated with it, and include this image every time you tweet it out. Your tweet will appear larger and more eye-catching in people’s timelines, making it more likely that they will click.
- Use #hashtags. Gather some retweet accounts that promote everyone else’s blog links. Read their rule carefully, ensure that you use the appropriate hashtags and @mentions. These can usually be found in their Twitter bio. I would advise you to include a few hashtags in each tweet, 5 or more.
- Repeat your tweets. It’s okay to post the same tweet every few days. People tweet a lot, so they probably will not see your post the first time around. The next time you publish a new blog post, share multiple tweets with the link on the publication day. Three or four tweets would be great to shoot for. The key here is to spread them out throughout the day, thus allowing you to hit multiple time zones.
- But avoid over-tweeting. Don’t post in batch as you may annoy your followers. I post about one tweet every an hour.
- Pin your best tweet. Pin your best tweet to the top of your profile. Highlight a tweet that contains a link to a blog post you’re proud of. Sometimes I just pin my favorite posts, but you can certainly be more strategic with this — like pinning a tweet letting your followers know that you’re killin’ it on Instagram and they should probably follow you there, too.
- Use URL shorteners. You can use Bit.Ly and Buffer.
- Include a call-to-action like “check it out”, or “RT” for maximized interaction.
- Be active. Post engaging tweets that you think your target audience will love – throughout the day.
- Respond and engage with those people who interact with you or share your tweets regularly. Start a conversation or do something that will make them feel appreciated.
- Tweet at the right times (especially your blog posts). Use Tweriod to find out the best times to tweet.
- Don’t auto-send direct messages. I’m getting dozen of auto DMs every single day. About 90% of them are spam or advertisements and it couldn’t be more annoying. So please don’t join the bandwagon. People simply dislike it (and Twitter too).
Schedule Your Tweets
I use both Buffer and Tweetdeck to schedule my Facebook and Twitter posts. I love using them because I can still be present on my social platform even when I’m busy or on holiday break.
However, I’ve seen many people against schedule posts because they want to be real or genuine when engaging with the community. That’s right. Absolutely.
The thing is if you want to:
- keep promoting your blog’s posts or your works all day long,
- reduce anxiety if people will forget you/blog when you take a long-break,
Scheduling posts will definitely help you to manage your presence. As you see, I only schedule my blog posts and promotional tweet, then the rest, when the evening comes, I will (sometimes) engaging, ask questions/advice from the blogging community. That’s pretty easy and manageable, right?
If the problem is the cost or you’re not ready with the paid scheduler. Then go with Buffer – they limited 3 social accounts with max. 10 posts per day for each account. Tweetdeck is a free tweet scheduler – I schedule 30-40 tweets with it.
Join Twitter threads
Be sure to participate in Twitter threads – every day. There are many Twitter accounts that post blog post comment threads daily. Like my Twitter community account, BloggerDreamsRT shares daily comment threads you can join.
Find blog posts that you found interesting or you want to read and left your genuine comments/feedbacks. The important thing that I learn after one year of blogging, I truly don’t like such comments like “this is a great/useful post, thanks for sharing,” no offense, but I’ll put such comments on my trash immediately.
Returning comments is not like a follow-for-follow game. And I’m not a fan of that game – one of the blogging mistakes I found. When someone left comments on your post, then return the favor by commenting back on their post. But if you don’t find something related to you, you can share their post on Twitter or other social media platforms.
TELL ME, WHAT’S YOUR FAVORITE THING ABOUT TWITTER?
PIN FOR LATER