This post was last updated on November 22nd, 2020 at 11:38 am
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Welcome! If you have been following me since the beginning, then you probably know how often I said that I’m working hard on my Pinterest strategy. If you are new in this blogging community, maybe this is the first time you are hearing about Pinterest, maybe you never knew how beneficial Pinterest is for your blog and biz, OR maybe you knew but don’t really know how to use Pinterest?
After I started using Pinterest in June and implemented my Pinterest strategy, I can see my blog traffic and Pinterest monthly views are increasing every week. I’m not saying I’m a Pinterest expert or my strategy works well. Let’s say that I’m still in phase 3 of 10 – there is still a long way to go!
Other than Twitter, my 2nd biggest source for blog traffic is Pinterest. There was a day when I woke up in the morning and checked my blog traffic (I hadn’t started promoting my blog that day) and was surprised by the views that I got from Pinterest. Not much (less than 50 clicks) but I was shocked because lately Pinterest is really confusing.
BUT, there are a lot of bloggers who don’t talk about Pinterest in detail. SO today I’m going to share some Pinterest strategy with you!
Previously, I emailed Pinterest on July 5 because my views decreased and I got their response on July 7 – said my account was mistakenly flagged as spam! Geez. Takes days for them to respond, but I really appreciate it!
Thank GOD, no more than a day, my account went back to normal and my views went up from 40K monthly to 60K monthly in just 2 DAYS!
I regularly UP 4-5 fresh pins daily and I couldn’t believe that now my account was growing rapidly and getting a lot of saves and clicks. It’s still up and down but since I know the Pinterest algorithm is … confusing, it doesn’t bother me anymore!
That’s why I’m here today! I’m going to break down step by step my Pinterest strategy – without you having to buy courses or e-book! You can still invest to buy more in-depth Pinterest strategy, tho.
Keep in mind: Pinterest is constantly changing its algorithm, just like Google or any other platform. So you need to try various strategies and keep up to date with all the information the best you can.
Pinterest Strategy #1 – Set Up Your Profile Properly
If you want to grow your Pinterest, make sure:
- Convert your Pinterest into a business account.
- Claim your website. Pinterest will give you a code to insert to your blog header, if you aren’t self-hosted, you may not be able to claim your website on Pinterest. Once you get the code for claiming your site, you can install plugin ‘insert headers and footers’ and place the code in the ‘headers’ section of the plugin.
- Describe your blog or biz and include relevant keywords that help you reach your target audience.
- Next, upload a profile picture. It can be your blog logo or your personal picture, make sure it is a presentable picture!
- Have an awesome cover photo. This is the first thing a user sees when they visit your account. Make sure that it shows what your account is about. Also, Pinterest allows you to choose which pin to use as your cover image.
Pinterest Strategy #2 – Create Your First 5 Boards
If you are still new and haven’t started pinning yet, now is the time!
- Start with creating your first 4-5 boards related to your niche. If you are a travel blogger, you can create travel tips, travel essentials, travel itineraries, travel in Paris, etc.
- Add a few pins to each board.
This will give the board an active appearance and encourage your audience to explore your board. No one prefers to follow with you if you have an incomplete profile or empty board.
Pinterest Strategy #3 – Add Featured Boards To Your Pinterest Overview
It’s important to keep your Pinterest Overview page optimized with relevant and captivating content. With a Pinterest Business account, you can choose up to 5 ‘Featured Boards’ that will display on rotation at the top of your profile.
Select boards that are relevant and a good fit for your targeted audience based on your Analytics. Check the step here to add Featured boards to your Pinterest Overview page.
Pinterest Strategy #4 – Focus On Pin Creation
Pinterest isn’t just a social network – Pinterest is a visual search engine – a highly visual platform. That’s why Pinterest is all about visuals. Therefore, you need to create more interesting images to gain more engagement on Pinterest. If you post high quality and attractive images on your blog posts, people will be more likely to pin those as well!
Because Pinterest is a visual search engine, that’s why how many followers you have don’t really matter. You can still get your pins noticed by hundreds or thousands if you utilized Pinterest properly. If you use keywords on your pin, you have a chance to get your pins seen by many people even if you only have less than 50 followers. So far, I get 60K+ Pinterest monthly views with only 30 followers 🙂
Whether you pin your product, service, or blog posts, post an attractive image. It should be clearly recognizable as an extension of your brand. Most importantly, make sure anything you post represents your brand and stick to your color palette. Add your logo or brand name to the bottom or top of the image you create.
According to Pinterest: “Other ratios may cause your Pin to get truncated, or may negatively impact performance.”
- I recommend using Canva to create your pins. Many pins on Pinterest have a text overlay on top of the image, Canva templates work really well for putting something like this.
- Vertical pins perform best on Pinterest because they attract the viewers’ attention in the smart feed. You should keep a 2:3 ratio when creating a pin.
- Use bold colors – if you use colors that don’t stand out, you will get small chances to get your pin noticed.
- Use font pairings that aren’t hard to read. I recommend not to use more than 3 fonts.
- Having a strong Pinterest aesthetic is one of the best ways to grow and build a following and show off your unique style and tone. If you aren’t good with photography, I suggest investing in quality stock images to create your pin graphics! Ivorymix is my favorite place to find high-quality stock photos. The more high quality the pin, the better!
OR you can grab my 20 Stylish Pinterest Pins Templates for only $11 – use “PINTEREST20“! Create eye-catching pins and explode your blog with organic traffic from Pinterest!
Tips: If you just knew about Pinterest halfway after publishing your posts – means you have old posts that you would like to promote on Pinterest but the article doesn’t have a pinnable image, you can easily fix this by creating pins and upload them on Pinterest. Simply, click on ‘+’ on your Pinterest page and select ‘Upload a pin.’
Pinterest Strategy #5 – Use Keywords On Your Description
When posting your pin, remember to include relevant keywords to your Pin title and descriptions. It helps the right audience reach you easily. The description also gives the audience a brief about your photo and helps them understand your pin or boards better.
Create 2-3 sentences for each pin description that you create. Make sure that your sentence has keywords about what the pin is (and makes sense). Then upload that pin to boards that are related to the pin! If you are pinning your ‘blogging tips’ pin to ‘food’ boards, you aren’t benefiting yourself much!
If you’re unsure about what keywords and hashtags you should be adding to your Pins, you can find ideas by using Pinterest’s’ built-in keyword research tool.
For example, by searching ‘blogging’ in the search bar, you will see many relevant keywords to make your search more specific. These recommended keywords are ordered by search popularity, so you can add these keywords and hashtags for your Pins.
Pro tips: You can add hashtags in your pin description, but hashtags on Pinterest do not work the same as they do on Twitter or Instagram. So, use hashtags effectively and keep them relevant – I suggest to use only 2-3 hashtags.
Pinterest Strategy #6 – Pin Regularly
Pinterest loves you pinning on a regular basis. Pinning consistently helps maximize exposure and audience engagement with your brand. You can take the help of social media scheduling tools to plan and schedule your pins in advance. Personally, I haven’t used any Pinterest scheduling and just pinning manually every day!
Keep on your mind: having fresh pins is important on Pinterest! I received an email from Pinterest saying so. Pinterest knows that there are TONS of content creators using their platform to grow. That’s why they are rewarding content creators whenever they upload new fresh pins! PLUS, it helps drive more traffic to your blog!
This means that you need to create new pins for your blog posts weekly or daily! This is what I try to do and give my best. Pinterest also says that it’s best to have MULTIPLE different pins for the same link. Basically, I create 3-5 pins for ONE blog post, then promote those pins to all my related boards. Remember don’t just change the pin design but change the title too! Be creative and play around with your keywords.
Pro tips: Don’t just randomly pin anything and everything. These can make your boards look unorganized and lack any kind of theme. Don’t be afraid to pin interesting content that you think your audience would like, but try to keep them relevant to your blog + biz.
Pinterest Strategy #7 – Engage
If you don’t have a lot of Pinterest followers to start with, it’s okay. When I started, I didn’t have followers. YES, it’s the truth. ZERO. Everybody starts with very few followers. If you want to get more audience, the key is to engage with them!
You can reach out to people who have followed you on Twitter, Facebook, Instagram, and set up group conversations to boost engagement on Pinterest!
I just want to tell you that Pinterest’s monthly views are important BUT it’s not everything. If you are not utilizing Pinterest to its full potential – not using your Pinterest to properly grow your blog traffic, your 100K monthly views were not turning into any clicks to your blog!
You need to focus on what your audience is MOST interest in, what it is your audience is more likely to actually CLICK into and read your content.
There are MANY successful bloggers who get 100,000+ of blog views a month from Pinterest and their Pinterest monthly views are less than 400K, even 200K!
PLUS, install Social Warfare Plugin to enable sharing of pinnable images on your blog, so when your audience visits your blog and wants to pin your image, they can find it easily.
Pro tips: Followers don’t really matter. There are some cases where one account that has about 500 or fewer followers receive just as much blog traffic from an account that has over 1,000 followers. Instead, focus more on creating click-worthy pins, utilizing keywords, and pinning your own content to relevant boards, growing your monthly Pinterest views, and turning those views into blog traffic.
Pinterest Strategy #8 – Include Rich Pin To Your Site
Rich Pins are Pins that add extra information right on the pin itself. Pinterest allows you to provide more information directly on a pin and make the pins more user-friendly. Rich pins also drive more traffic to your website. All it takes a basic knowledge of embedding, schema.org, and Open Graph.
Currently, there are four types of Rich Pins you can use on Pinterest:
- Article pins include the headline, author, story description and link
- Product pins include real-time pricing, availability and where to buy
- Recipe pins include ingredients, cooking times and serving info
- App pins show an install button so people can download your app without leaving Pinterest. For now, App Pins are only compatible with iOS.
Rich pins appear for validated sites. Validation doesn’t happen automatically. You can apply to add rich pins from your own website after checking to see that all the right code is in place.
Pinterest Strategy #9 – Leverage Pinterest Analytic
With a Pinterest Business account, you have access to Pinterest Analytics. Check your Pinterest analytics to know what works for your audience better and can help inform your Pinterest marketing strategy. It is an important part of measuring your efforts.
By using Pinterest Analytic, you can also:
- Audience Insights: Understand who you’re connecting with and what they’re interested in.
- Analytic Overview: Allows you to see which Pin performs better to revamp and repost on your account.
Just remember that Pinterest takes time to really start to give the results you want, so be patient with it!
Pinterest Strategy #10 – Join Group Boards
It is simply called a collaborative board that is owned by a single person and then adds more creators to post on the board. You can find the group board on Pinterest and request to join the board, or if you own a community board, you can also invite people to collaborate.
Try joining community boards within your niche. If you have less than 100 followers BUT the group board you are part of has 3,000 followers, whenever you pin your blog content to the group, your reach expands by 3,000. This way you will reach a highly targeted audience and it is also a great place to find relevant content to pin to your boards.
Don’t just pin to spammy group boards, if you are pinning your pins to boards that are off-topic, you aren’t creating value for your pins! The pin that you pin to the board NEEDS to be related. I won’t pin my pin to ‘beauty’ group boards if I have a pin about blogging. Does this make sense?
I notice that my most engaged boards are my own boards so I’m more likely to get a viral pin from pinning to my own board rather than a group board. However, there are group boards that I joined that also bring my pins good engagement!
With a successful Pinterest marketing strategy, you can grow and build an audience that loves your content, engages with your brand, and visits your blog biz!
Try not to give all your focus on your Pinterest monthly views because I think that’s not what’s important when it comes to growing your blog biz. The most important is how many Pinterest monthly views you have are resulting in monthly views to your blog 🙂
Photo credit: Visual Design
So, what are you waiting for? Get Pinning today!