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A blog is just not for fun now. Especially when you start blogging for business, you need to know what must-have elements of a perfect blog!
Many of us are now blogging to promote our business and you know how hard it is to plan for a blog, especially since you have to consider everything from its layout to the theme, the content, and most important of all, how you will attract readers.
To top it all off, you have to come up with ways to turn readers into loyal readers, which is not an easy feat.
That’s not the worst thing though. The worst thing is that despite all of your efforts, that your blog still does not have enough readers.
Now, if you are just blogging for fun or as a hobby, you could not care less about it.
Anything you take from monetizing it is just a bonus. However, if you have a business blog, not getting enough traffic is the worst thing that could possibly ever happen.
But the good thing is that it’s a problem that you can easily solve once you know what elements of a perfect blog that missing – things of which will be discussed below.
Blog Name and URL
Have you decided on your niche? What is your blog name?
How is the name related to your blog goals? Do other people find it unique or memorable? Are their associations similar to yours? Check a small sample just to be safe. A jumble of letters doesn’t mean anything to readers.
If you plan to blog for the long term, I strongly recommend getting your domain (URL) and hosting it yourself rather than using WordPress.com or Blogger’s free options.
Down the road when you decide to move your blog, you’ll lose Google juice and have to train readers to look elsewhere for your content. This is a blog branding choice. If you’re starting a business blog, work with your technical team to integrate it into your website.
Click here to get web hosting, a free domain, a free SSL certificate, automatic daily website backups, 5 stock photos/month + mystery goodies, and easy WordPress install for around $11.99 a month. (use code MONODREAME10 to get 10% off)
Brand (Logo, Graphics & Consistent Color Palette)
Consideration the look and vibe of your blog. Blog design elements include graphics, logo, icons, and a consistent color palette that are part of your brand image.
If your site is poorly branded, it can be one of the reason why no one is reading your blog.
A logo creates brand awareness. It gives your blog site a face to your readers, something that they can remember it by. I got my official logo designed from Canva.
Simple & Clear Navigation Bar
The navigation bar should be clean and simple. Your readers are after the content of your blog. They do not want to have to deal with too much design aka busy blog. Much like your content, the navigation bar should be straightforward and most important of all, user-friendly.
Responsive Web Design
One of the best reasons to use RWD is to improve your SEO efforts. Check these 5 essential reasons you should be using a responsive website design!
Your fonts can affect how well a reader perceives your blog posts. I know that high-quality content that matters, but readers will likely agree that if the font is easy on the eyes, they will most likely read most of the material.
I recommend installing Easy Google Fonts, they have over 600+ Google Fonts to choose from as well as a list of default system fonts.
Your readers will not be able to see this, but search engines can and they need this to know what pages your blog has and how they will search through it so that your pages have a chance of being ranked high.
If you’re a WordPress user, you can use Google Sitemap Generator. If you use Yoast SEO or Rank Math SEO, you can set up the sitemap through Yoast or Rank Math and then connect it to the Google Search console.
Google Analytics gives you concrete numbers that will show you what is wrong with your blog, what is missing, how you can improve it, and later on, numbers to show to interested advertisers why they should purchase advertising in your blog.
Have you extended your blog with related plug-ins? Have you selected your plug-ins?
Install plug-ins for SEO, social sharing, comments, backup, feed management, and, if necessary, online shop and video. Here some essentials plugins that I recommend to you.
About page (Blog and Author/Creator)
This page is one of the most important pages on your blog. The ‘About me’ page gives a glimpse of information to your visitors about you and your blog. Writing about yourself is never easy – yeah, I’ve been there.
The ‘About me’ page can end up being the page that gets the most traffic and connect with your readers. And the connection is what we’re after with blogging. You build connections, show you can relate to your visitors, and people won’t only become email subscribers but also your loyal visitors.
Sometimes, even if you have nothing to sell, they will still stick around on your blog, looking for solution, drop a comment, share them on social media and try or even buy affiliate products you recommend.
HOW TO CREATE ABOUT ME PAGE?
- Start with introduction
Perhaps, 2-4 sentences – no longer than that. You need to connect with your audience.
Start with who you are and why you started your blog. What do you want to achieve. Try to make it interesting, no boring, and don’t do that by listing your achievements.
- A picture of yourself
But not a formal photo with formal clothes and photographer studio, tho. The audience wants to connect with you. Your picture needs to reflect a real person of you.
- Don’t make it all about you
I do some research and most bloggers tell about their basic information, such as their name, where they born/live, what their daily activities, and so on. I can’t say it wrong, but I knew that some people don’t really care about those things.
You can talk about yourself but if it is related to the problem in your blog and a solution. Be real – show empathy, real emotion that you’ve been through the struggle, why it matters and you finally come up with a solution.
You can share your personal story. How you have a problem, tries and fail, struggle with a solution, and finally, save the day. You need to make your story relatable, but real. Show your audience that you are one of them. And when someone feels relate to someone’s experience, it creates a connection. Then you can change the one-time visitor into a loyal visitor.
- Think what you can do for them
Your audience needs you to solve their problem. So, let’s them know clearly how you can help them to achieve their goal. You can link to your best blog here and show them that you’re the right person to help them.
How you end ‘about me’ page?
Don’t end about me page with ‘goodbye’ or anything like that. You need to end it with a call to action. Don’t waste their time. Most bloggers will advise you to end the about me page with a call-an-action. Such as, follow me on 1, 2, 3. Shop on my page. Bookmark my site. So on.
The best one is an email opt-in form. Building and growing your email list the best way to make money. When someone signs up your email list, you will be able to send them your blog update – new post, deals, and freebies, anything that provides more value to yourself and builds trust between you and your audience.
If you haven’t created your email list, you have to make it now. I use Converkit as my email list management. They offer up to 1,000 free subscribers and really easy to use.
It’s so important to legally protect your blog, especially when you run an online business. Having the right legal pages for your blog is one vital step to protecting yourself from potential risks.
Plus, if you plan to sign up for advertising programs like Google Adsense, you definitely need these.
I have said that you need a small investment to start blogging, PLUS when you want to make money from it. By purchasing the Legal Bundle, it can save you thousands down the line, in case you get sued!
SO, please take the right steps to protect your blog from the very beginning! Don’t just use the free templates because they know when you could end up in legal trouble. It will cost you THOUSANDS of dollars to hire a lawyer.
How can brands, customers and the public contact you? You can either put your email or social media options.
Visible Search Bar
This might be one of the first things your readers will look for especially your new visitors, so don’t make it hard for them to find your search box. I recommend you to add it above the fold, it can be on your header or on the top sidebar.
Let readers search for older posts by date, category, tag, or author.
Newsletter Opt-in Form
Newsletters build brand awareness, consumer trust, and loyalty. Make use of it. Yes, it requires sacrifice, but in the long run, it will benefit your business. I recommend Convertkit. I’ve been using them for 8 months and it’s really easy to use.
Follow Buttons or Social Media Widgets
This is the best way to save and increase loyal followers by making them follow you on other social networking sites. Make sure you’re on the most popular social media sites including Facebook, Twitter, and Instagram.
Popular or Recent Posts
If you design your homepage without showing your popular or recent posts, it’s important to install popular or recent posts widget on your sidebar.
This widget will navigate your readers to click, read, or comment on your recent or well-performed posts easily!
Use this checklist to see if you have the elements of a perfect blog.
Be sure to focus not only on driving traffic but also on keeping the quality of your content and blog as high as possible so that readers will keep on coming back and those new to the site have a reason to stay.
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