This post was last updated on September 19th, 2020 at 06:28 pm
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Have you ever wondered what it takes to make a Pinterest pin go viral? Pinterest just updated their new algorithm and how you can use the platform right to get the best results for your blog + biz!
As I started out on Pinterest back in June, there are some pins that received more than 20 clicks or saves and they’re constantly bringing me blog post views every day!
Since that day I learned a lot about Pinterest marketing strategies to help me continue to create pins that bring me hundreds of blog views!
So, here I am today to talk about my proven strategies to create Pinterest pin go viral – that bring you hundreds and thousands of clicks consistently on Pinterest!
Tip #1 – Pin Creation
Of course, the first thing you HAVE to do to make your Pinterest pin go viral is making sure that the pin you create is Pinterest perfect! Do you already know what a good pin needs to look like?
- You should keep a 2:3 ratio when creating a pin and vertical pin performs best on Pinterest because it grabs the audience’s attention in the smart feed as opposed to horizontal pins. The ideal size would be 600 x 900.
- Do not use font pairings that are hard to read! Make sure to use fonts that are easy to read and use bold colors that stand out to attract the audience’s attention! I recommend using a maximum of 2-3 types of fonts.
- Use clear and attractive photos. You can either use paid stock photos or the free one – make sure that you own the right to using those images (so no stealing them off Google). But sometimes paid stock photos to perform better – the reason is that not many people are using paid stock photos! Here my favorites place to get stock photos: Creative Market and Ivory Mix.
- Use catchy titles that make viewers want to click and read more. By adding catchy titles, you are letting people know exactly what they can expect from clicking on your pin.
- Branding your pins is a big part of making people be able to recognize your pins as yours, and one of the easiest ways to do so is by remaining consistent with the colors you use in your pins. You also want to make sure that the colors you use when creating your Pinterest graphics, are the same ones you use on your website, in your emails, and so on.
- Make sure to include your URL or logo at the bottom of your pins. These should be easy to read, but in a smaller font than the rest of your text, because you don’t want them to distract users from reading your headline.
- You can use Canva to create your pin graphics. I absolutely love Canva because it’s easy to use even for non-techy people! They have pin templates that you can customize into your own branded designs.
- If creating new pins weekly sounds overwhelming to you, grab my 20 stylish pin templates only for $11!
Tip #2 – Keywords
If you really want your Pinterest pin go viral, keywords are going to be necessary!
Here I talk about how to find the best keywords for your pins. Without keywords and a few relevant hashtags in your pin description, Pinterest doesn’t know what your pin is about!
Tip #3 – CTA
A great way to help your Pinterest pin go viral or get clicked more is to add a call to action to the pin. It could be something as simple as “Read more how to plan your blog content ideas and save your time this year!”
This simple call to action can make a huge difference! Tell your viewer to click and read more!
Tip #4 – Pinning Strategies
How Often Should You Pin?
This is a common question many bloggers ask and I still don’t know if there is a DEFINITE answer. It really varies and all depends. For your information, I haven’t used Tailwind to schedule my pins so I just manually pin every day.
You really just need to play around with your pinning strategy and see what works best for you and your audience!
If you are just starting out on Pinterest, it’s important to not bombard Pinterest with just your own content. You want to build trust on Pinterest so in order to do so, you want to try and pin 80% other content and 20% your own!!
Once your views on Pinterest start to grow, you can switch this up and focus more on your own pins rather than repins! BUT you need to build an audience and trust first in my opinion so that you don’t come off as spammy.
Tip #5 – Boards
Making sure you have a proper pinning strategy in place is crucial for making your Pinterest pin go viral! Are you pinning your pin to the proper boards?
Sometimes bloggers will join any group board and pin whatever pin they want to them. This isn’t a proper pinning strategy. When you are saving your Pins to boards, you want to make sure you are only saving your pins to boards that relate to the pin!
As repinning becomes less and less important, I don’t recommend pinning a fresh pin to as many boards and group boards.
Tip #6 – Fresh Pins
Pinterest’s algorithm has decided to focus on fresh Pins in 2020. This is one of the most important takeaways from their update and something which will affect your Pinterest strategy and chances to go Viral on Pinterest a lot.
What is a fresh pin?
Pinterest defines fresh Pins as “images or videos that they haven’t seen before.” New Images count as new content even if it’s an old blog post when saved to Pinterest for the first time.
So how about a Duplicate pin?
Duplicate pins are pins with an exact image/URL combination that has already been pinned to Pinterest before – by you or anyone else.
Pinning the same image and changing the pin title, pin description, or alt text, imperceptible changes to an image that has already been pinned before is also considered a duplicate pin.
What to do?
- SO, you HAVE to create fresh pins monthly, even weekly! Pinterest loves fresh pins and will reward you for creating them. This is why I try my best to constantly create and upload fresh pins daily.
- Play around with different pin styles and wording to see which style and text get you the most clicks! Each unique pin has to have a new image (it can have the same description) to be accepted as a “fresh pin.”
- For each blog post, I have about 3-5 or more different pin styles circulating throughout Pinterest. At this point, I probably have about 10-15 different styles for each blog post!
This also makes it so that you have more content to pin! Maybe you only have 5 blog posts because you are a new blogger, so if you create 2 different pins for each blog post that’s 10 pins that you can promote across group boards and your own boards!
Tip #7 – Re-creating a Viral Pin
What I find to be vital to make Pinterest pin go viral is creating new pins for pins that take off!
For example, I have one blog post that consistently brings me clicks each month. What I will do is create a new pin design for that blog post each week! Usually, each pin I create for that specific blog post ends up bring me views from Pinterest!
I urge you to take a look at your Pinterest analytics and figure out what Pinterest pins are bringing you the most clicks and continue to create new pins for those blog posts!
How To Create Pinterest Pin Go Viral
Now you know what goes into making Pinterest pin go viral, it’s time to take some action and make these tips a reality.
The free version is already enough for you to use and customize your pins to match your blog and branding or you can start from scratch and design every element of the pin yourself – the choice is yours!
You can find pretty much anything you need for your blog on Creative Market for affordable prices. From fancy fonts (that you can also upload to, and use in Canva if you have the Pro version) to hand-drawn vectors and blog themes.
Plus, if you sign up for their newsletter, they send you 6 freebies every single Monday!
Purchasing Ready Pinterest Templates
If you don’t have the time to learn how to use Canva, or you’ve given up on the idea of coming up with an attractive-looking pin design by yourself, there’s an alternative.
You can simply purchase ready-made Pinterest templates, and simply change the wording or colors on them to fit your brand. There are also a lot of marketplaces out there that sell ready-made templates, and all you have to do is find one that matches your branding.
Here are a few of my favorite:
- Bluchic’s Social Media Templates For Canva.
- 60 branded pins + A 50 page (Beginners) guide to Pinterest routine on sale on Creative Market
- These 90+ Pinterest Templates for Canva.
- This super-affordable Pinterest Canva Bundle
And here is mine with 20 Stylish And Quick Canva Pinterest Templates only for $11!
Having templates for your pins will save you tons of time in the long-run too as all you’ll need to do is create a new copy of the template and edit it to match your branding and latest blog post.
Purchasing a few templates it’s a good idea even if you have created pins of your own in the past because ideally, you want at least 3-5 pin designs for each blog post you have. The more pins you have out there in circulation on Pinterest, the more likely it is that people will see them.
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