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In my strategies to update old posts, I have explained that updating old posts is very important for any online business with a blog.
Updating old posts is always on my monthly blogging schedule.
Some old posts tend to be short on information or word count and sometimes old posts are also visually unappealing. When checking those first articles you published, probably makes you cringe now. Mine certainly do.
However, if you are curious about how long your blog post should be, there is no right answer – some say it should be more than 500 words or between 800-1000 words, for SEO purposes.
The important point to remember is that longer posts don’t necessarily equal better. Good content is content that answers the audience’s question.
Your style of writing, your brand, your designs, maybe even your niche have changed since those early days.
You may be concerned about all those old posts flying around on your blog.
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So what will be the first step you take? Maybe delete those posts? But that would create 301’s unless you take the time to create redirects.
Even though your old blog posts are outdated, they can be an asset you are failing to exploit.
The answer is you should update old posts instead. Updating old posts can literally double your traffic – especially if the post was received well when it was originally published.
I recommend going through your old posts, optimizing one a week, using the following 8 steps to boost your pageviews.
Update Keywords & Meta Description
When starting our blog, some of us (even me) had no idea about SEO-ing. I used Yoast before moving to Rank Math in my 2 months of blogging. If you don’t have it yet, I strongly recommend adding it to your WordPress blog.
If you have been using SEO plugins from the beginning, check if the keywords and meta description previously used were the best choice for the post.
I recommend using Ubersuggest or Kwfinder to find the best keywords for your content.
If you change the keywords, make sure the content and meta description are changed as well. Not to mention your title, URL, alt tags, etc.
When updating old posts, it gives you the opportunity to make sure all the red dots in the Rank Math plugin are completed and that you have the ‘green light.’
As you know, one of the main benefits of blogging is the SEO value it provides. This is one of the biggest advantages of blogging – content continues to drive results in terms of traffic and leads over time.
But, what happens if someone doesn’t bother to check the date of your post? They might have no idea they’re reading outdated and perhaps, inaccurate information.
Maybe your original post was brief and now you need to expand more on the topic. Use this opportunity to do some research, add some personal experiences, and increase your word count.
As I mentioned on how long your post should be – as for me, the longer posts are better for SEO. I have been working so hard to implement all SEO elements on my posts. Your ultimate goal when optimizing old posts is to get them to rank higher in searches and bring your more organic traffic.
Update Your Title
In 7 months of blogging, I have over 70 posts published, and I feel like I should be getting more page views by now so I need to check my blog’s titles.
A good title makes someone want to click and read. A good post delivers on the expectation given in the title.
So, if you are not getting the click-throughs you expect, you need to do some testing on your titles.
Create New Pins/Featured Images
This is what I did last month – change all my featured images. And I plan to create some new pins for old posts in the near future.
Nothing freshens up an old post than a nice and new image. So make sure all of your old posts have a featured image and a pin.
- Check this list of sites to find gorgeous photos for your blog, but make sure to always blog legally.
- Check this article for a tutorial on how to create a perfect Pinterest pin or you can purchase my 20 Stylish And Quick Canva Pinterest Templates For Bloggers.
- Always remember to rename your images before uploading them to your blog. Image SEO is really important – it should contain your keyword. Not only does that help your SEO, but it also helps optimize your pins on Pinterest.
Change Your URL (optional)
This is optional. I never change my URL even after updating old posts.
If you have updated your keywords and the title that is generating traffic, you may decide to change your URL to include the keywords you are now trying to rank for.
Changing the post URL will create 301’s for any old links floating around on the Internet.
Therefore, you must set up redirects form the old posts to the new URL. You can easily do that by installing Redirection plug in.
SEO is tough. But when you understand and implement SEO on your posts, all that hard work will pay off!
For the last months, my blog has been constantly getting organic searches every day – that’s how important practice is to SEO-ing.
Add An Opt-In
Upgrade your old posts by adding opt-in, like a checklist. That will create extra value for your audience and make you look like a professional blogger.
Share and Promote It!
Now after updating old posts, you need to get new eyes on them. The best way to do that is to share it on your social media platforms. You can also share it in your next email to your subscribers.
It can be long and tedious work to update your old posts but believe me, it is so worth it. Dedicated one day in a week to update your old posts.
The next time you are suffering from writer’s block, use your time for updating old posts. The potential to double your traffic is attainable if all the above steps are followed.
Remember that the best blog will always have a balance between good SEO and solid content. The success of your blog also depends on the balance between creating new posts and updating old ones.
SO, HAVE YOU UPDATED YOUR OLD POST REGULARLY?
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