This post was last updated on November 22nd, 2020 at 09:56 am
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When starting a blog, you need to pick your color palette for your brand. It’s to show who you are and make your work recognizable to others. Somehow, you might be stuck on how to choose your color palette.
Before creating this blog, I knew what color I love. But I can’t just choose one exact color, I need to mix them up to create my own. I’ve made a lot of different changes to the colors. Sometimes, you will find that your color didn’t go with the content in your posts and they didn’t establish who you were as a blogger. By choosing my color palette, I want this color to make my blog very memorable.
Now, Monodreame definitely has a set color palette. I’ve taken it through the blog, my pins, and all my social media as well. Hopefully, you can see it easily!
SO, in today’s post, I’m going to share with you how to create your unique color palette for branding. You can use it to make your own logo, design your blog, pins creation, social media, anything for branding your blog. I’ll be leading you through how to do it.
Find A Photo You LOVE
I love surfing across the internet and looking for beautiful photos. I have collected thousands of photos. Start from brown, pink, purple, rose gold, yellow, blue, gold, any color that I found ‘aesthetic.’
My source ideas are Pinterest, Weibo (if you don’t know, it is like Twitter in China), and Google. I found them very helpful when it comes to graphics.
You need to find a photo that you love – inspiring you. It could be a photo that you found on Instagram, Pinterest, Google, Twitter, Facebook, anywhere. It needs to have what you and your blog are all about. The color should show the whole vibe, feeling, something ‘click’ for your blog. For example, if your niche is about food, I don’t think dark colors are fit for your blog, right?
Go To Adobe Color CC
What is Adobe Color CC? It is a website that creates a color palette – simple.
- Open the Adobe Color CC
- Click on Extract Theme to upload your photo
- Upload the photo you love
- It will automatically create a color palette from your photo
Edit Your Color Palette
Screenshot that page, crop the palette only and open it at Photoshop or Canva (or free image editing site).
So now you have five set colors which you can use with. However, if you feel something missing or don’t quite like the color set, you need to do some adding and subtracting.
If your palette doesn’t have a neutral color, I suggest you add it. You need to have neutral colors, one or two, and I always choose black and grey (white is given). Generally black is your text color, so it’s good to see how it blends to other colors. You can also add metallic colors, such as silver, gold, bronze (this is optional).
You may need to remove or change one of the colors that Adobe chose for you, so you find the colors that really fit for you. Sometimes, you already have a picture in your mind about the color you want to use but need some help to deliver it. So, here you can try adding and subtracting colors.
And, that’s it!
Now, you have a color palette for your branding. So, whenever you need to change the color of your blog design (drop-down menu, links, sidebar), logo, social media, you will know exactly what colors to use. And if you need the color code/hex value (eg. #FFFFFF) of your color palette, you can use Photoshop or just upload it to Image Color Picker and click on each color to get the code.
If you haven’t picked your blog theme yet, I suggest setting up your theme after installing your blog. I always recommend CreativeMarket to find out your theme. The price is really affordable, you can even find great themes below $20.
Powered by Creative Market
Yay! You are set to go! You can use this palette through your blog, pin creation, Twitter, Facebook, in any graphics you create and make your work recognizable to others.
Photo credit: Tanya Trukyr
If you find this post helpful, please do share it to your fellow bloggers!
I would also like to see your color palette if you have one!