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Are you new to the blogging world? Are you planning to start blogging this year? Here what blogging investments worth making in the beginning!
Blogging investments? Why? Can’t I start blogging without making any investments or buying something? Can’t I just start with a FREE website? Of course, you can start blogging for FREE.
For starters, we need to look at the purpose of your blog. You need to decide if your blog is going to be a way of expressing yourself and writing for fun, or if your intention is to turn your blog into a money-making business.
If you blog for a hobby and do not want or plan to make money from it, that’s totally fine to start with a FREE website (no hosting or domain).
If you’ve selected the business route, let’s move on to some of the expenses and blogging investments you’ll need to make.
Blogging is EXPENSIVE!
So what are the necessary blogging investments? What do you actually need to spend money on in the beginning? Let’s dig in.
What you need first to start blogging? WEBSITE. One of the first blogging investments you’ll need to make is on your actual website.
You’ll need to purchase a domain and website hosting. You’ll also want to look at some of the other features and add-ons available including adding an SSL certificate if you intend to accept payments.
There are free options where your site is not self-hosted, but I truly believe that in order to turn your blog into a business and be taken as a professional blogger, you absolutely need to self-host.
If you are a blogging newbie and don’t know where to go or how exactly to set up your website, don’t be afraid to take a blogging course! There are tons of fantastic courses out there.
Click here to get web hosting, a free domain, a free SSL certificate, automatic daily website backups, 5 stock photos/month + mystery goodies, and easy WordPress install for around $11.99 a month. (use code MONODREAME10 to get 10% off)
Your domain and hosting will be your very first blog investment. Depending on your goals and expertise, you might also want to invest in a premium theme and a blogging course.
After you get your domain and site set up, you can also purchase a theme if you are looking for a unique website look.
This is completely optional and WordPress also has many free options. You can always start with a free theme and upgrade to a paid one later.
Email marketing is a tool you need to use if you want to make it to the blogging big leagues. Having and using an email list allows you to communicate with your audience more effectively – in a private way – than using social media or other means.
With email marketing, there’s no need to worry about social media algorithm changes or your message disappearing in hundreds of other posts.
There are some free mailing services that can be a great place to start, but eventually, you’ll need a paid service for some additional features and functionality. A good email provider usually offers landing pages, forms, email sequences, automations, and broadcasts.
Something else to consider is compliance with the CAN-SPAM act. A portion of the CAN-SPAM act requires you to have an address on every email you send to your subscribers. If you don’t have a business location it can be hard to come up with an address to send to hundreds of people you don’t necessarily know.
One of the best options for this is to rent a PO box, Convertkit (my current email marketing platform) offers a physical address to its customers that can be used to be compliant with this act. This email service then scans me any mail sent to this address with my name on it. How awesome is that?!
Email marketing is a fantastic tool to use to build your trusted audience. Make sure to invest in a high-quality email provider that meets all your current and future needs.
You also need a disclaimer that limits your legal liability regarding the content you publish. It essentially says your published content is for educational purposes only. A disclaimer can also include affiliate and other necessary disclosures.
The moral of the story, these 3 legal documents are a must for bloggers and online business owners!
I know there are some free templates online you can find, but many of these are deficient, not created by a lawyer and won’t hold up in court. Personally, using free templates wasn’t a risk I wanted to take.
So what’s the best option for you who just started?
After conducting some research, I found some easy-to-use templates that are drafted by a lawyer turned blogger. How perfect is that?!
While there are many ways to invest in your blog, this may be one of the most important blogging investments you make. This small investment allows you to protect your blog and your content from expensive lawsuits and legal liabilities.
Additional Blogging Investments
While websites, themes, legal requirements, and email marketing are some of the most important blogging investments, there are many other paid tools and resources that can be extremely helpful.
Some of my secondary investments have been:
- Some e-book to help me growing my blog (The Viral Pin Guide, Blog Traffic, Affiliate Programs Masterlist)
- Stock Photos
There are so many blogging investments you can make!
To make sure your spending doesn’t get out of control, I recommend creating a blog budget to keep tracking all your expenses.
Are there other wise investments you think should be included in the post?
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