Why You’ll Never See A Blog Income Report From Me?
Last month I asked on both Twitter and Instagram if you’d like to see my blog income report. After thinking twice, I decided I won’t write my blog income report. I even thought about not publishing it on my blog in the future.
But that doesn’t mean I won’t briefly talk about it on social media or mention it in my article. I’m just not going to go into detail about it.
You know, one type of post many bloggers use on their blog is a blog income report. I’ve read so many about them even before start blogging.
But before you get lured into a false sense of believing them, make sure you know why these posts may not be all they are cracked up to be.
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If you follow any bloggers, the first part of each month often brings a recurring post. The blog income report. Are these really helpful and give you courage? But should you trust what they say? Here what I think about it.
What is a blog income report?
A blog income report is a post where bloggers share with their audience how much they made the prior month. They usually list the income from various sources, such as sponsored posts, affiliate marketing, the products they sell (either from Gumroad, Sendowl, or other platforms), and advertising.
Why do bloggers share their blog income reports?
Personally, I’d like to share my blogging journey with my audiences. So I think some bloggers are just excited to share their journey. That’s a good thing.
It is also can be a post to look back in the future when you’re feeling down or something to encourage you and your audiences. But most of them usually include (affiliate) links to products or courses that teach you how to blog or make money.
These blogging incomes are somehow … a marketing tool. It’s like a product review, which used to encourage people to click and buy something.
So, is it wrong to do an income report?
Absolutely not. If you want and feel like sharing your journey (your success) with the world, then, by all means, do it.
However, before you type one, you have to make sure that the post is helpful and not smarmy.
What should be included in the blog income report?
A very well-written blogging income report will cover how to make money blogging. It will include information on affiliate marketing, sponsored posts, product sales, and advertising. Not only about income, but they will also disclose their expenses.
I have read that these reports also include the struggles or what the bloggers have done during that month to make more money. I know those strategies can be helpful.
AND, if the blogger is honest – no offense – they will include screenshots verifying their income from various sources or more detailed information where they make their income.
As I mentioned before, the blogging income also includes links (affiliate) to their products or courses that people can buy – so they can make money as well.
What do I think about blog income?
I did enjoy reading blog income reports before starting my blog and I could say that they encourage me to grow my blog to the next level.
However, after 6 months of blogging and know more about the blogging world, I have a love-hate relationship with them. I always LOVE it when bloggers are helpful and honest – not only trying to sell people. On the other side, I do hate most of them because I don’t think they are all they claim to be.
Why I hate them?
I still read some blogging income to find out how bloggers make money. Till now, I often feel that the titles are somehow misleading. For example, they may say they made $15,000 income from blogging this month. But, once you start reading, you notice they spend $7,000 in expenses. That means the real income only $8,000 right?
The titles could be more accurate, like “Net Profit” or put the number after calculating the expenses, taxes, etc. I know it is not easy to calculate your blogging income and expenses, but I wish these reports can be more ‘honest.’
But, some bloggers don’t do it. Why?
You’ll eventually realize that saying I made $15,000 sounds a whole lot more interesting than to say you made $8,000 net profit. It’s clickbait – gets people clicking and wanting to read.
Another reason why I decided to not posting my blogging income is that I don’t want to set new bloggers up with false hope. When someone is making $30,000 a month, that is amazing! I’d love to make that too!
Let’s be real. I know that isn’t something every person can attain.
I don’t say it’s impossible tho.
It is possible. You may get there someday, but the truth is most do not.
Once again, I’m not making this post to share the ‘negative’ views about bloggers who share their blog income reports.
But, this is what I feel often when reading them.
I feel the reports are used only to market products for readers to buy.
Is it wrong? Depends on the quality of the post and how the blogger delivers the report. If the blogger writes it in a way to get more sales and more affiliate income without telling you how to make money, I don’t think the post will be helpful and it is, indeed, the marketing tool.
Don’t get me wrong. I also use affiliate links on most of my articles and I do understand why bloggers write like that.
But, when you say you made $10,000 because you took a certain course or buy a product, your readers eventually want to buy and learn too.
Learning is great. We do the same. But, let’s be honest. I would instead read ‘I bought this course/product and I was making $50 a month. After using the strategies for over 2-3 years, I finally able to make $5,000 a month.’
Why I am not a fan of blog income?
It’s simple. Because there is no proof of income. From 50 posts, only 2/50 shows me their proof.
When I say I received 1,000 views in the first month of my blogging career, I share a screenshot to prove it. I could say I got 5,000 views in a month – but I’d be lying.
Some can say they make any number without evidence to back it up.
Similarly, unless someone shows me screenshots, they can say what they want. There is nothing to back it up, and there is no way to verify if what they say is true or not.
So, do I say the blog income reports are not legit?
I don’t know. I don’t have proof to say bloggers lying or not. But I’ll believe them if they provide me screenshots or evidence.
It’s the same if you’re a buyer and want to buy something, how do you know if the product is legit? You’ll need to find out the shop’s history, reviews, feedbacks, or testimonials from other buyers.
I’m really curious, is it that hard to get screenshot to proof your numbers?
Are all blog income reports bad?
Of course not. From my experience, there are some great reports out there to read. Some bloggers do an excellent job and they are really transparent, and I support them for that.
The reasons I like those reports are because they’re not being overly salesy, have stats, and screenshots to back up their claims. I feel those that are well-done can be encouraging.
Why did I decide I won’t share my blogging income?
I started making more $$ from my blog at the beginning of 2021. I got the opportunity to work with more brands and start offering advertisements for bloggers.
That aside, I don’t think anyone has the right to know how much money I make from blogging.
I’d love to share my blogging journey – whether it’s a fail or a success. However, I believe success is more than your financial statements. It is what you love doing every day – something that makes you happy.
If you’re making $30,000 a month from your blog and you feel frustrated, are you happy? Would you keep doing something that makes you feel frustrated even though you make a lot of money?
My mom said that love without money is impossible (well you can’t buy food with love, right?). The money is excellent, but does your blog bring you joy? Do you enjoy working on your blog every day? That’s beyond the money.
I’ve had tough times with blogging. Still, the word ‘quit’ hasn’t across my mind (lol). Why? I have said it in my articles, I genuinely love what I do. I enjoy blogging.
Sharing my ups and downs, helping others (so they won’t make mistakes as I did), and being an inspiration for them. When all of this rewarded me with money, I feel so grateful.
Think about it carefully. Very thoroughly. What makes you start blogging? What do you love about blogging? What defines success for you?
I wish that it goes beyond the $$.
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